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Case Study

E-Commerce SEO Case Study: 172K Google Clicks and 9,871 Ranking Keywords

Client Overview

Client: Online Retail Store (Specialised Products)

Summary: 8Sonics ran SEO for an online store selling specialised products, covering technical SEO, keyword research, on-page optimisation, content and link building. In 2022 the store earned 172K Google clicks and 9.98M impressions, ranked for 9,871 organic keywords, and recorded $725,981 in net sales from September to December 2022.

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Challenges

When the store started working with 8Sonics in March 2021, it was struggling with:

  • Low organic visibility in highly competitive product categories
  • Thin, poorly optimised product pages
  • A weak technical SEO foundation that made the site hard to crawl
  • No content beyond basic product descriptions
  • Heavy reliance on paid ads to keep sales coming in

Our Strategy

  • Technical SEO Fixes
  • Fixed site speed and mobile usability issues
  • Set up a clean URL structure and internal linking
  • Resolved duplicate content and canonical tag issues
  • Product Page Optimization
  • Rewrote product descriptions with search-focused, persuasive copy
  • Added product and review schema markup
  • Compressed product images and added descriptive alt text
  • Content Marketing Strategy
  • Created category-level content targeting informational keywords
  • Wrote buying guides and product comparisons
  • Built a resource section answering common customer questions
  • Link Building Campaign
  • Secured placements on industry-relevant review sites
  • Built relationships with bloggers and influencers
  • Earned natural links through useful content

Implementation

We rolled out the work in this order:

  • Completed a technical SEO audit and fixed critical issues
  • Optimised product pages with better descriptions and schema markup
  • Launched buying guides and resource content
  • Ran a link-building campaign targeting relevant, authoritative sites
  • Monitored performance monthly and adjusted priorities

Results

All figures come from the store’s own Google Search Console, Ahrefs and sales reports. The screenshots are shown below.

  • 172K Google clicks and 9.98M impressions from January to December 2022 (Search Console)
  • After a mid-year dip, daily clicks climbed back to January levels by December 2022
  • 9,871 organic keywords ranking, according to Ahrefs
  • About 8,400 organic visits a month, 80% of them from the United States (Ahrefs)
  • $725,981 in net sales from September to December 2022, across 293 orders
  • November and December 2022 each brought in over $287,000 in net sales
Google Search Console: 172K clicks and 9.98M impressions, Jan to Dec 2022
Ahrefs organic traffic history for the online store
Ahrefs organic keywords: 9,871 ranking keywords
Ahrefs organic traffic by country, 80% from the United States
Store sales September 2022: $94,510 net sales
Store sales October 2022: $53,204 net sales
Store sales November 2022: $290,405 net sales
Store sales December 2022: $287,862 net sales

Key Takeaways

Lessons from this campaign that apply to most online stores:

  • Fix technical SEO first: crawl and speed issues hold every other effort back
  • Rich product pages with schema outperform thin descriptions
  • Buying guides and helpful content bring in shoppers before they search for a product
  • SEO compounds: the strongest months came in the second half of the campaign

Frequently Asked Questions

What is e-commerce SEO?

E-commerce SEO is the work of making an online store’s product, category and content pages rank in search engines. It covers technical fixes, product page optimisation, helpful content such as buying guides, and earning links from relevant sites.

How long does e-commerce SEO take to show results?

Most e-commerce stores start to see organic growth within three to six months of technical and on-page fixes, with content and link building compounding over the following months. Timelines vary by competition, site health and how much content and link building is done.

What results did this e-commerce SEO campaign deliver?

In 2022 the store earned 172K Google clicks and 9.98M impressions, ranked for 9,871 organic keywords, and got about 80% of its organic traffic from the United States. Net sales from September to December 2022 totalled $725,981 across 293 orders.

Can 8Sonics do SEO for my online store?

Yes. 8Sonics handles technical SEO, product page optimisation, content and link building for e-commerce stores. Contact us for a free e-commerce SEO audit.

Project Details

Results Period: January to December 2022

Business Model: E-commerce (online retail)

Services: Technical SEO, product page optimisation, content, link building

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