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Case Study

Local SEO Case Study: Growing Organic Leads for a Home Services Company

Client Overview

Client: Local Home Services Provider (Multiple Service Areas)

Summary: From May to December 2021, 8Sonics ran a local SEO campaign for a home services company covering several service areas. The goal was to show up in Google’s local results and Map Pack, win more calls and form enquiries from organic search, and rely less on expensive pay-per-click ads.

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Marketing team working together in an office

Challenges

When the client came to 8Sonics in mid-May 2021, they faced these local SEO problems:

  • Not showing in local search results for key service terms
  • A thin, barely optimised Google Business Profile
  • Inconsistent business listings across online directories
  • No location-focused content strategy
  • Heavy reliance on expensive pay-per-click ads

Our Strategy

We built a local SEO roadmap aimed at quick visibility wins and long-term growth.

  • Google Business Profile Optimization
  • Completed and optimised the Google Business Profile with photos, posts and service details
  • Set up a review generation process to build social proof
  • Local Citation Building & NAP Consistency
  • Built citations on 50+ relevant local directories
  • Made the business name, address and phone number (NAP) consistent everywhere
  • Location-Specific Content Strategy
  • Created service pages targeting "[service] in [city]" keywords
  • Published local blog content answering community-specific questions
  • Technical Local SEO Foundations
  • Added local business schema markup
  • Structured the site to target multiple service areas

Implementation

The campaign was rolled out in phases from June to December 2021:

  • Optimised the Google Business Profile and launched the review campaign
  • Built local citations and fixed inconsistent listings
  • Published location-specific service pages
  • Added local schema markup and technical SEO fixes
  • Started an ongoing content plan targeting local searches

Results

Google Analytics shows the site going from 0 users in June 2021 (the first full month after we took over) to 122 users in December 2021, with new users rising from 41 in July to 115 in December. The monthly screenshots are shown under Project Details.

Key Results

  • Website Traffic Growth
  • Monthly users grew from 0 in June to 122 in December 2021 (Google Analytics)
  • Local Rankings
  • First-page rankings for high-value "[service] in [city]" keywords
  • Regular appearances in the Google Map Pack
  • Lead Generation
  • More phone calls and form enquiries from organic search
  • A lower cost per lead than paid advertising
  • Online Reputation
  • A growing base of Google reviews
  • Stronger local trust signals across directories

Key Takeaways

Lessons from this campaign that apply to most local service businesses:

  • Local SEO can bring in qualified leads at a lower cost than PPC
  • A well-optimised Google Business Profile is key to Map Pack visibility
  • City-specific service pages capture high-intent local searches
  • Consistent listings and citations build local authority

Frequently Asked Questions

What is local SEO?

Local SEO is the process of helping a business appear in Google’s local results and Map Pack when people nearby search for its services. It includes optimising the Google Business Profile, building consistent directory listings, earning reviews and creating location-specific pages.

How long does local SEO take to work?

This campaign ran for eight months, from May to December 2021, with work rolled out in phases from June. Google Business Profile and citation fixes usually show results sooner, while content and rankings build over several months.

Is local SEO cheaper than Google Ads?

Local SEO usually costs less per lead over time because you do not pay for each click. In this project, the client used local SEO to cut its dependence on expensive pay-per-click advertising.

Can 8Sonics do local SEO for my business?

Yes. 8Sonics offers Google Business Profile optimisation, citation building, local content and technical local SEO. Contact us for a free local SEO audit.

Local SEO case study for a home services company
Local SEO case study for a home services company
Local SEO case study for a home services company

client’s feedback

Before working with 8Sonics, we were spending thousands on Google Ads just to stay visible. After 8 months of their local SEO work, we’re getting consistent leads from organic search and our ad costs have dropped by over 60%. The ROI has been incredible.

Client testimonial photo

Rachelle M.

Manager

Project Details

Project Duration: May 2021 to December 2021 (8 months)

Business Model: Local home services

Services: Local SEO, Google Business Profile, citations, local content

Local SEO client Google Analytics, June 2021: 0 users
Local SEO client Google Analytics, July 2021: 41 users
Local SEO client Google Analytics, August 2021: 47 users
Local SEO client Google Analytics, September 2021: 44 users
Local SEO client Google Analytics, October 2021: 64 users
Local SEO client Google Analytics, November 2021: 119 users
Local SEO client Google Analytics, December 2021: 122 users

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Ready to Win More Local Customers? Let's talk about what local SEO can do for your business.

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